Todd Allen, CEO & Co-owner, AxisCare
The ideation of AxisCare began in 2011 when some non-medical home care agencies realized the limitation of the software they were using. Lacking in user-friendliness and marketing/CRM tracking, the antiquated and non-intuitive software was limiting their growth. Thus, they decided to design an intuitive scheduling platform with the help of local software developers with built-in marketing and CRM tools to utilize in their own locations.
In 2012, they deployed AxisCare in their offices, and after proof of concept, word began to spread about the new software they were using. In 2013, they planned to take it to market in earnest by raising capital and having someone run the company to drive growth. This is when Todd Allen, the CEO and Co-Owner of AxisCare joined the organization. Under his leadership, the company propelled towards growth and success while driving innovation and collaboration in the home care market. Today, AxisCare stands tall as the fastest-growing home care software company in the market with its software being used in 50 states and 6 other countries.
Offering the Most Efficient Home Care Software
AxisCare is a web-based software platform for the non-medical home care space, used for back-office and point-of-care documentation. At the core of the software is scheduling, which provides agencies with intuitive tools for various tasks such as creating ongoing client schedules, quickly filling open shifts, sending mass communications to clients and caregivers, real-time caregiver matching for clients in need of care, and more.
“The home care market plays a massive role in the care continuum, reducing hospital readmission rates and helping seniors remain healthy in their homes versus a facility, and AxisCare’s feature-rich and user-friendly software is allowing agencies to focus on providing that care,” explains Todd.
In addition to scheduling, AxisCare provides agencies with solutions for marketing and CRM, billing, payroll, compliance, HR, reporting and analytics, EVV, and a point-of-care GPS mobile app for caregivers that captures everything from signatures to COVID symptoms. Over the last few years, AxisCare has seen a massive increase in demand because of the customizability of the platform which can be molded around company-specific business models and processes.
AxisCare’s Secret of Success
According to Todd, AxisCare’s success can be boiled down to a few simple concepts. First, it focuses on providing unmatched customer service. The company comprehends how much agency owners value the combination of great software with excellent training and customer support. Second, its software revisions are prioritized based on customer requests. It constantly takes customer feedback and develops innovative solutions based on this data.
“We’ve always been open to custom requests (although we’re not always able to develop every feature request right away) and improve the software to help streamline homecare operations,” says Todd.
The final major factor in AxisCare’s success is its competitive price. The company understands that pricing is a legitimate concern for every home care owner who is looking to provide a crucial service to their community. Thus, AxisCare provides tools to empower them to offer better care without being hindered by high software costs. The pioneering company also has several integrations with other vendors in the home care space, allowing its customers to easily manage processes such as background checks, automatic billing and collections, payroll, Medicaid and other payer billing, GPS caregiver tracking, and more.
Emphasizing on Building Customer Trust
At AxisCare, trust has been a core tenet of its offering from the beginning. The company harbors trust among its customers by maintaining a deep level of understanding of the home care industry. It sends its employees to train in actual home care agencies, to learn what its customers go through day-to-day.
“Our goal is to empower agencies to provide better care for seniors. To that end, AxisCare’s ethos has always been to maintain a high degree of training, customer support, and ongoing availability to help agencies succeed,” states Todd.
The customer-centric organization also values the feedback of its customers and strives to keep them informed through newsletters, feature release notes, and educational webinars. It also sponsors and participates in most of the national industry conferences for home care where it visits its clients in person.
Instilling Core Values for Improved Efficiency
The uniqueness of AxisCare also comes from its unwavering commitment to adhering to its 9 core principles— high energy, autonomy, having fun, unmatched customer service, high integrity, professional attitude, passion, and determination, embracing and championing change and humility. Staying true to these core values, the company proactively develops innovative tools and strives to leverage its strengths and experience to help its customers.
“Behind the scenes, our culture can be described as being both fun and productive. Leadership is transparent with updates like overall financial health, future direction, and vision, and involves everyone in major decisions,” asserts Todd.
AxisCare always focuses on maintaining a high-touch and personable approach with every team member and customer. Meanwhile, it also strives to stay ahead of the curve with industry knowledge and cutting-edge technology while keeping customers at the center of its operation.
Continues Redefining the Standard of Homecare
When it comes to the future, AxisCare has several key strategic initiatives in its pipeline. Some of its upcoming endeavors include the release of business intelligence analytics, further Electronic Visit Verification (EVV) expansion into more states, exclusive partnerships and integrations, and an industry-leading accounts receivable module. Having an agile mindset since the beginning has enabled the company to quickly pivot when needed. For instance, it launched the COVID screener for caregivers immediately after the virus was declared a global pandemic and it also quickly released new overtime compliance.
“One thing we realized early on is that the home care industry is constantly changing. In order to stay ahead of new regulations, integrations, new technology, and ever-evolving customer demand, we needed to ensure we had an agile mindset and architecture as a software company,”affirms Todd. Looking ahead, AxisCare not only envisions major growth in the private pay sector of the industry but also plans to closely track the rise in Medicaid-reimbursed care being provided by non-medical agencies around the country. It is preparing for an expansion in the market for this and other government payers, such as Medicare Advantage benefits.