Manish Patel, Founder & CEO, Brandify

Today, healthcare consumers are becoming more and more health-conscious as well as digitally aware. They are doing extensive research online for symptoms of their ailments and medical conditions even before visiting hospitals. In fact, according to Pew Research, 47% of Internet users search for information about hospitals or health professionals before booking an appointment. These trends reflect the fact that digital marketing channels are now overtaking the traditional methods of marketing.

Therefore, it’s time for healthcare providers to take optimal advantage of digital marketing to boost patient acquisition, patient engagement, and, ultimately, care outcomes. But unfortunately, the majority of healthcare companies lag behind in managing their online presence as they fail to understand the nuances of online marketing practices and communication channels. Comprehending this need, Brandify, an industry-leading provider of location-based digital marketing solutions, is offering a litany of services to help healthcare providers to engage with their patients in a meaningful way.

“Brandify began with the simple mission of connecting consumers to locations through a brand’s website. Today, we help patients find, research, and review providers on all relevant digital channels including search engines, social networks, mobile and in-car navigation systems, and provider websites,” said Manish Patel, the Founder, and CEO of Brandify.

Empowering Healthcare Providers to Improve Patient Experience

Since its inception in 1997, Brandify has been relentlessly working to transform the way businesses connect to consumers while offering unrivaled personal service. The pioneering company offers a wide array of solutions and services including provider and center finder tools, listing management services for third-party search engines, appointment booking solutions, and reputation management tools. These services empower healthcare providers to connect with patients at scale in an efficient manner. Brandify’s easy-to-use platform helps to create a frictionless patient experience by integrating appointment request forms and office details. Brandify increases the online visibility of healthcare providers and offers actionable, location-based insights, from engagement metrics to customer reviews, to help providers improve their services. The platform supports healthcare providers in maintaining accurate and consistent online profiles on Google, Yelp, Bing, and many other sites, while boosting the provider’s online presence through syndication to hundreds of niche directories and navigation services.

Fostering a Trusted Relationship with Customers

Aside from its best-in-class digital marketing solutions, one key differentiator that makes Brandify stand out from its competitors is its customer-centric, service-oriented approach. Highly committed to client success, the company places the specific needs of each client at the forefront, creating solutions customized to those needs and working to cultivate strong client relationships for the long term.

In Patel’s words, “Brandify focuses on delivering solutions that address the specific needs of our clients. These needs can only be understood through the development of strong relationships and a deep understanding of the space within which our clients exist. This idea and the tools and services that are built upon it are what make Brandify stand apart.”

Brandify’s commitment to innovation and knowledge in the healthcare space serves as the foundation for building trust with providers. This commitment extends to all industry verticals Brandify counts among its specialties. With more than 20 years of experience in digital marketing, Brandify has created digital success stories for businesses across more than 17 industry verticals.

Building A Winning Work Culture

To be successful, every company needs a competent, experienced team that has the intrinsic motivation to go the extra mile for customers and accomplish the company’s organizational goals. Embracing these attributes, the highly qualified, diligent team at Brandify constantly brings a fresh perspective and new ideas to the table in order to optimize the company’s offerings. The collaborative culture and work environment of mutual trust, respect, and acceptance at Brandify helps its employees to maximize their potential and contribute to the success of the company.

“Every aspect of the service we deliver is measured against a carefully considered set of values which drives the conduct of our team members, the relationships we hold, and the products we produce. These include humanity, innovation, integrity, and tenacity,” stated Patel.

Holding to these core values, the company shapes its decisions and aligns its actions to consistently deliver upon its purpose and promise.

Set to Expand Global Footprint

Brandify has come a long way since its inception, its ever-evolving solution set growing with the needs of the times and adapting to changes in technology and consumer expectations. Today, the company offers top-notch digital marketing solutions and services to more than 300 global brands operating in 17 industries. Marching ahead, the company is planning to expand its global footprint while continuing to focus on offering value-added services that match the complex requirements of enterprise clients.

“With innovation at the core of our product roadmap, we are constantly working to provide the best and most comprehensive integrated solution set to satisfy the needs of tomorrow’s patients and healthcare providers,” Patel concluded.