Murray Brozinsky, CEO, Conversa Health
Now is the time for healthcare to move from being a reactive, episodic industry to one that is continuous, consumer relationship-oriented, and always on. As the industry still navigates regulation, new technologies, reimbursement models, and more, healthcare organizations must realize that being proactive becomes the bare minimum. Unfortunately, the industry’s service model has been stagnating for decades. Being reactive in nature, it has been extremely expensive, time-consuming, labour-intensive, fragmented, and unsustainable. And while it’s becoming harder to provide care efficiently, the modern consumer wants more: A personalized experience, timely access to care, and personally relevant information. So, beyond becoming proactive, how can care providers rise to the challenge?
Virtual care leader, Conversa Health, leads the way: Transforming today’s reactive and episodic healthcare service into a personalized, insightful, data-driven, automated, and collaborative experience. “The solution is simple: Health systems should continuously reach out to every patient, every member of their community, and get their input – their wisdom – about their health, their care journey, and through these insights provide proactive, empathetic care,” Mr. Murray Brozinsky, the CEO of the company, says.
Conversa Health was established in 2014, on the belief that the future of healthcare is an automated virtual experience and that in-person, in-facility, and episodic care experiences simply will not suffice.
Presenting Revolutionary Virtual Healthcare and Communication Services
Conversa Health’s Virtual Care and Communication PlatformTM have been designed to address modern healthcare demands. It’s available to everyone in the care ecosystem including health systems, pharmaceutical companies, payers, and health tech companies. In essence, it connects providers with consumers, bringing all elements of high quality and personalized experience together.
“Our platform automates the collection and analysis of multiple datasets, including patient-generated health data (PGHD), Electronic Medical Record (EMR) data, Remote Patient Monitoring (RPM) data, Patient-Reported Outcome (PRO) data, and Customer Relationship Management (CRM) data. It makes all this actionable in the form of ‘patient signals’ to engage patients in a personalized experience along evidence-based pathways that improves outcomes at a much lower cost while enhancing the patient experience and dramatically reducing provider burnout,” Mr. Brozinsky explains.
“Conversa enables health systems to virtually engage, monitor, and manage patients more effectively and efficiently than ever before—for chronic care, acute discharge, perioperative, oncology, OBGYN, prevention and wellness, and more. Our automated care platform engages patients at high frequency and scale while triaging to higher touch and cost care venues when necessary, optimizing and improving the use of telehealth e-visits, phone calls, and in-person consults,” Mr. Brozinsky continues.
Conversa Health’s suite of incredibly powerful, virtual, and automated programs supports organizations to raise standards of service excellence. By tapping into consumers’ ‘health signals’ i.e. patient-generated data, biometric, outcomes, and symptoms data, these programs facilitate highly personalized, automated, reliable, and trusted conversations. Its AI-powered conversational user experience design engages patients, enabling the collection of valuable insights to improve behaviour and identify early interventions.
The services bring consumers on an evidence-based pathway designed to provide high-quality care, realize better outcomes, and improve customer engagement. It is fully integrated into the data and workflows of an organization including electronic health records, telehealth, scheduling, and customer relationship management. It brings smart technology, behavioural science, data analytics, AI, innovative software,and more together to offer an unprecedented opportunity to improve healthcare provision. They can automate communications, monitor patients remotely, deliver care remotely, provide early intervention opportunities, improve risk stratification, improve consumer experiences, and improve financial results.
Helping Healthcare Organizations Improve Profoundly
Conversa Health now serves prominent healthcare organizations like Northwell Health, University Hospitals, UCSF, UNC Health, SCL Health, Genentech, El Camino Hospital, Prisma Health, Priority Health, and Lehigh Valley Health Network and many more.
All of the company’s customers have discovered several significant clinical and operational benefits, reporting that its services are delivering on its promises. For instance, it has radically improved consumer satisfaction and engagement levels;97% of patients feel Conversa helps them manage their care; 87% feel better able to follow their care plan. And it has also lowered expenses as hospital readmission rates reduced as much as 32% among certain patient cohorts using Conversa.
Supporting Healthcare Providers in the Crucial Time of Need
COVID-19 is accelerating the need for better healthcare, pressuring traditional systems to step out of their comfort zones. From their old-fashioned in-person, on the phone, and by the manual service, they are starting to embrace the virtual alternative, keeping patients and providers connected safely, without the risk of infection.
“The COVID-19 crisis illustrates the Conversa Health’s power to increase providers’ care delivery capacity by automating the outreach to and monitoring of vulnerable patient and employee populations. Our suite of COVID-19 Virtual Care Programs is being used by innovative organizations like UCSF Health, Northwell, UNC Health,Prisma Health, and University Hospitals to provide symptom checking, triage, provide check-ins with quarantined patients, deliver lab results, and screen employees, patients, and visitors,” Mr.Brozinsky says.
Leading the Way towards the Future of Healthcare
Conversa Health’s core team consists of expert healthcare professionals and technologists, passionate about redesigning the care experience through automated and highly personalized patient conversations. They care about people, ensuring that their products are designed to solve critical challenges effectively while striving to empathize with others’ feelings, challenges, and perspectives. They are data-driven and make decisions based on the best data as well as science. And they are proactive – working to solve the limitations of healthcare and actively contributing to a proactive healthcare service model as well.
COVID-19 has been exposing the vulnerabilities in today’s healthcare service model, but the company had anticipated the need for virtual healthcare before and is now addressing these limitations sincerely in the time of need. With its quick response using its technology, Conversa Health has been praised by prominent standard-setting and research institutes including Frost and Sullivan, Chilmark Research, Juniper Research, and IDC Research. As a high-availability, scalable, secure, HIPAA-compliant virtual care company automating the health and care for millions, it’s widely recognized as a visionary digital health leader.
The company is a clear leader in the marketplace today because it’s the only service capable of helping healthcare organizations automatically manage, monitor, and engage entire patient populations at the same time. In sum, Conversa Health is in a league of its own, guiding healthcare organizations through versatile, state-of-the-art, and evidence-based services. It’s now well-positioned as the industry’s digital health leader for the widespread emergence of automated virtual healthcare as well as creating a proactive healthcare industry. Conversa Health is well-deserving of this Healthcare Company of Year award!