Kevin Campbell, Ceo, Syniti

The pharmaceutical and life science sector is undergoing unprecedented change with mounting cost pressures, advancing digitization, and emerging scientific breakthroughs. Thus, to remain relevant in the ever-evolving business landscape, organizations across the health ecosystem need to look for ways to create value and new metrics to make sense of today’s wealth of data. Unlocking the power of data can help them fuel innovation and drive better health outcomes. However with the rapid and relentless rise in data volume, variety and velocity, pharma and life science firms struggle to efficiently manage their data.

They need intelligent data management throughout their entire workflow to accelerate discovery and maximize productivity in data-driven research, science, and medical environments. This is where, Syniti, a leading enterprise data management solution provider comes into the picture. Headquartered in Boston, MA, the company offers the Syniti Knowledge Platform™ that enablesorganizations to capture data, discover key knowledge locked within the data and reuse the knowledge discovered to drive efficient data transformation that the industry requires, from start to finish.

Syniti’s Journey to Success

Syniti began its journey in 1996 as BackOffice Associates. As the name conveys, it was focused on solving the data conversion challenges in back-office functions. But since then the role of data has evolved. Data has become a powerful asset and strategic growth driver for organizations. Thus, keeping pace with the evolution, BackOffice Associatesembraced a new name: Syniti (Sin-ih-tee).

“Syniti is a blend between synergy and infinity. It’s a name that evokes the infinite possibilities we unlock by creating synergies between data and business,” explains Kevin Campbell, the CEO at Syniti.

Today, Synitiis solving the world’s most complex enterprise data transformation challenges by combining data expertise, intelligent software, and packaged solution accelerators and helping organizations to yield improved business outcomes. Equipped with 800 data experts in 25 offices around the globe, the company also guides its clients through data management initiatives including strategy, execution, and ROI tracking throughout the entire range of the Data Life Cycle. It has driven 3,800 data transformation projects worldwide.

Providing Trusted, Industry-Tested Data Transformation Solutions

One of the key offerings that sets Syniti apart from the rest is itsSyniti Knowledge Platform™. The platform enables organizations to unlock and reuse insights and knowledge trapped in data to deliver the outcome faster. It helps clients manage the eight steps of data conversion, which are Methodology, Extract, DeDuplication, Design, Map, Construct, Transform, and Load.  Throughout the process, the solution automates steps to reduce the time and effort of the users and retains the knowledge for continued use in Data Quality and MDM.

“Our Syniti Knowledge Platform™ delivers measurable benefits to our customers, including 50% cost savings, 67% efficiency gain, and less than 12 months return on investment. The solution has delivered a 98.7% customer satisfaction,” statesRex Ahlstrom, Chief Strategy and Technology Officer at Syniti.

Coupled with the Syniti Knowledge Platform™, the company also offers successful, on-time, and cost-efficient data migration to orchestrate, track, validate, and report end-to-end project activities. For data migration, it follows a unique eight-step methodology that is built-within the Syniti Knowledge Platform so customers can migrate with confidence and ease with six sigma levels of data quality. Syniti is also a SAP solution extension partner. The Syniti Knowledge Platform™ is available as SAP Advanced Data Migration by Syniti, Cloud Edition, marketed and sold directly by SAP.

Following a Winning Approach for Enhancing Data Accuracy

Within Life Sciences, the accuracy and completeness of data play a major role in transformations. But because of GxP and Software Development Lifecycle (SDLC) requirements, there’s an extra ‘timeline tax’ of 30% which extends project timelines and costs.  Thus, Syniti helps its customers by streamlining the system validation, data verification, and documentation sign-off process in a shorter period of time.

“We call this approach ‘Agile Compliance’ and our customers start the project with Agile Compliance in mind and partner with the Software Quality Assurance teams upfront.  Couple this approach to the automation of data conversion code, and we have a winning formula for reducing the effort and time for validations up to 80% while increasing data quality to 100%,”says Ricardo Rosales, VP of Life Sciences at Syniti.

In addition, the company also helps Life Science companies by converting PDF documentsthat serve market authorizations into a structured, searchable, and verified format. Then, it compares these structured formats to R&D, Manufacturing, or Commercial Ops systems to determine whether the systems or regulatory submissions match. Over the years, Syniti has provided many clients with actionable insight through its structured and efficient format. One of its customers says, “You’ve just identified the reason why we have ‘Human Middleware’, and better yet, how we can automate this.”Syniti serves 21 life science companies around the world.

Adhering To “FUEL” Principleto Guide Business Decisions

The continued success of Syniti comes from its commitment to adhere toits “FUEL” principles— Furthering Relationship, Unlimited Impact, Embracing the Journey, and Living our Word. The company strives to build lasting partnerships by unlocking the potential of data for its customers and break new boundaries through innovation, persistence, and creativity. Syniti believes in embracing the journey and winning together while staying true to word. Keeping these values as the cornerstone of the organization, the company shapes its actions across all stakeholder groups.

“These are the guide rails embedded throughout our organization that shape decisions, drive impact, and align our activities so we continually and consistently deliver against both our purpose and our promise,” elucidates Kevin.

Helping Customers Weather The COVID-19 Storm

As the world is grappling with the coronavirus outbreak,Syniti is striving to bring its best efforts forward to help its customers navigate through this crisis. The customer-centric company has introduced Rapid Response Solutions to help customers battle against COVID-19 and the economic implications that come along with the pandemic.These new solutions help customers in three key areas. First, it aids in improving the cash liquidity and margins by providing the fastest and most effective insights. Second, it ensures a resilient and flexible supply chain by enabling clients to quickly recognize risks and changes, understand the impact and size, and make informed and faster decisions about the next best actions. Third, it produces reliable COVID-19 metrics quickly to provide critical insights. For healthcare organizations, it provides reliable and accurate patient information and metrics. These offerings can help customers to remain solvent and profitable while improving their operating margins during these uncertain times.Customers can learn more about Syniti’s COVID-19 rapid response offerings at

Aspires to Further Enhance the Customer Experience

When it comes to the future, Syniti has several key strategic initiatives in its pipeline. Currently, it is focusing on partnering with experts from different regulatory practices to further enhance the way its customers resolve regulations that are sourced from disparate data sources and formats. Moving forward, the company plans to offer the Identification of Medicinal Product (IDMP) to impact its customers in a major way. 

“We’ve now applied the foundation of efficiency to best practices for our customers to start scoping the size of work ahead.  These are low cost and quick data assessments thatprovide Program Managers with the facts needed to scope the upcoming charter,” says Kevin. Syniti has also started cleansing activities upfront to reduce the impact on the business and ultimately short-cycle the IDMP project ahead.