Domenic Serafino, CEO and Director, Venus Concept Inc
Knowledge, precision and humane care are three crucial elements of good healthcare service. Among these elements, having ‘precision is often the most challenging. Precision essentially means incorporating technology and medical devices to perform all kinds of medical procedures, tests, and operations, in an easy, error-free, and risk-free way. It’s indispensable because it reduces human errors, labor-intensive tasks, and the burden involved, all supported by science. But healthcare providers cannot achieve this alone – they rely on trusted third-party organizations to design, develop and provide them with top-quality medical machines, devices, and instruments.
As medical devices essentially empower doctors in their jobs, device makers have a responsibility to always provide the best quality products. In the global healthcare industry, one of the most trusted medical device providers today is ‘Venus Concept’. The company was established in 2009, in Ontario, Canada, specializing in advanced medical aesthetic technologies. Consistently providing exceptional quality products to healthcare providers in over 60 countries, they are supporting doctors’ successes as well as fostering positive healthcare outcomes generally. Along the way, they have become a global leader in medical and aesthetic technology solutions.
Trusted for Providing State-of-the-Art Medical Aesthetic Devices
Venus Concept was set up with an intention to provide patients with the most effective treatments supported by the best medical aesthetic technology in a safe, sustainable, and profitable way. “As a global leader in medical and aesthetic technology, we are committed to helping our customers build a strong and sustainable business with state-of-the-art devices, value-added practice enhancement services, seamless upgrade programs, device warranty, marketing, and clinical support programs,” Mr. Domenic Serafino, the company’s CEO and Director, states.
In the field of aesthetic medicine generally, there has been an increasing emphasis on non-invasive solutions because of their advantages like enhanced efficacy, little to no discomfort to the patient, negligible risk, shorter recovery time, and lower cost. So, Venus Concept accordingly offers a wide variety of non-invasive and minimally-invasive medical devices for procedures in hair restoration, face, body, and hair removal. To mention just a few:
- Venus Bliss™: a comprehensive solution for the fat reduction category with no usage fees per treatment. It employs 1064 nm diode laser applicators to induce lipolysis, destroying fat cells and resulting in fat reduction. Proprietary (MP)2 Multi-polar radio frequency technology is also included in the system for a comprehensive and comfortable treatment. Venus Bliss™ was recently recognized as Body Reshaping Treatment of 2020 in Canada by My Face My Body Awards.
- ARTAS iX™ Robotic Hair Restoration System: The world’s first intelligent hair transplant platform, supported by state-of-the-art Artificial Intelligence and robotic technology. It offers precise, efficient, and repeatable harvesting with simultaneous recipient site making and implantation functionalities all in one, compact platform.
- NeoGraft® Automated Follicular Unit Extraction (FUE) System: A trusted and reliable device brand that delivers minimally invasive extraction, site making and implantation technology with no linear scarring and high patient satisfaction.
- Venus Viva™ MD: a highly customizable fractional resurfacing device that delivers exceptional results with low downtime and is safe for all skin types. Efficacious in resolving mild to severe skin damage such as scars, striae, and rosacea, safely and comfortably.
- Venus Glow™: a customizable dermal renewal solution that delivers specialized Glow Serums with powerful, ultra-fine jet streams to provide superior pore cleansing and facial renewal.
Some more examples of Venus Concept’s portfolio of devices include Venus Legacy™, Venus Versa™, Venus Freeze Plus™, Venus Velocity™ and Venus Epileve™; all of these set the standards of quality in the global medical aesthetic industry.
Extraordinary Efforts to Empower Healthcare Providers
Venus Concept is a worldwide success today thanks to four reasons: the best quality medical devices, an innovative business model, a commitment to customers’ success, and strong values. In addition to providing world-class medical devices, Venus Concept is powerfully supported by an innovative business model. The company goes to great lengths to ensure that its customers are continually supported through a variety of means, especially after-sales. These include a Practice Enhancement Program (providing ongoing support to customers for free), training, business development support, marketing services, financial planning, and on-demand technician booking. Under the hair restoration category, they provide a comprehensive solution known as VERO Hair™, which combines advanced robotic and automated technologies with a full range of post-sale support training, tools and services, including programs that drive patient leads to practices. VERO Hair™ is designed to allow providers to deliver exclusive, customized hair restoration solutions to their patients while sustainably growing their businesses.
“We pioneered a business model committed to providing the highest level of post-sale support. This philosophy makes Venus Concept truly outstanding in the industry. Almost half of our business comes from repeat customers. We want to provide the best tech solutions as well as the tools necessary for customers’ continual success with time,” Mr. Serafino says.
Venus Concept continuously nurtures relationships with its customers to realize positive healthcare outcomes. Instead of forgoing communication with customers after selling products, they begin to strengthen them: They provide continual support to customers to help them build a strong and sustainable business. In addition to offering cutting-edge technology and treatment solutions, Venus Concept also provide creative and comprehensive services that address the important challenges customers face and enable them to improve their overall probability of success. The various programs put in place have proven to be very beneficial for medical aesthetic practices. Here are two customer testimonials:
“Venus Concept is a great company to work with. They are always truthful and responsive. We love using their devices in our practice. Economically, they’ve already paid for themselves,” Michael Persky, M.D., says.
“It takes more than great technologies to be successful. The fact that Venus Concept goes out of their way to create programs to highlight physicians through social media outreach is amazing!” Tess Mauricio, MD, FAAD, exclaims.
Venus Concept’s professional culture can be captured in four key values— the freedom to operate, the pursuit of excellence, to value each other, and pride in their daily work. The company believes firmly that great people make great companies. Their employees are like a family of 500 people all around the world, valuing each other as well as continuously striving to support customers with quality services.
Leading the Way as a Global Leader in the Medical Aesthetic Industry
Venus Concept is one of the fastest growing companies in the industry today. Since the acquisition of NeoGraft® and Restoration Robotics (ARTAS®), Venus Concept is now the world leader in hair restoration technologies. In November 2019, they became a publicly-traded company on NASDAQ under the symbol VERO.
“As we grow our portfolio of devices and services, we see vast opportunities to incorporate AI, machine vision, micron accuracy, and predictability into treatments done by doctors, nurses, and other service providers today. Robotic technology can greatly simplify and aid procedures for better outcomes, higher safety, easier operation, and better economics in medical aesthetics. We already see this in the medical industry and aesthetics isn’t far behind. We are very excited to further pioneer in this field,” Mr. Serafino sums up.