Trends come and go, but it’s always fun to see what happens. Despite the pandemic and global crisis, the fitness industry continues to grow. In recent months, fitness enthusiasts began to pair their wearable devices with home fitness and outdoor workouts like cross-functional training, kickboxing, piloting, and a variety of other new ideas, showing there is always room for innovation.
Fitness providers have started to identify the demand for virtual training and recognizing the potential of online services. The pandemic and resulting lockdowns prompted to quickly embrace these tech-based alternatives, spawning a tech-driven fitness era in India.
In 2021, as the pandemic wears off, technology will enable the industry to expand its offerings both online and offline. Here are some of the trends that will become more prominent in the coming months:
Technology next to the body (Wearable Technology)
They are the great sensation of the market, and in this research, they appear in first place for two consecutive years. This technology includes smart watches, heart rate monitors, GPS watches, and clothing with sensors, heart rate sensors, etc Thus, the fitness market needs to embrace technology more widely. And, the services more than ever should be powered by smart phones, as most people are connected to their cell phones 24 hours a day, seven days a week. Currently, through the use of these wearable, it is possible to monitor your steps during physical activity, record the numbers and present a comparison based on previous results.
Virtual fitness is here to stay
The concept of virtual fitness has now gone well and is no longer just a method of overcoming the challenges presented by COVID-19. It has established itself as one of the major emerging trends in the post-COVID world. It attracts both sports and fitness enthusiasts, for whom the market now has many mobile apps and social media channels that provide on-demand libraries of virtual workouts and even remote coaching services. Customers also turn to their gym chains and boutique studios for virtual fitness options.
For fitness enthusiasts, the trend opens up the possibility of planning training programs, monitoring, and even inspiring them to stay in shape at their own pace and at a lower cost. Therefore, the virtual options are likely to gain traction among aspiring fitness enthusiasts as they strive to gain confidence and knowledge.
In 2021, there have been significant changes in the fitness industry. The COVID-19 pandemic has led to the temporary closure of fitness clubs around the world, forcing trainers to change their training format and master online classes. The problems of attracting clients to the online format have led to the formation of new training formats. Online training was designed for home use and mainly uses digital technology for the group, one-to-one, or online training programs. These classes are available 24/7 and can be either live broadcasts or pre-recorded classes.
MapMyRun, Fitness Buddy, MyFitnessPal, Runkeeper, Training Club are some of the one-click trainers on your mobile device that are more on the go than ever. These are applications to measure training results (how many kilometers we run per hour, for example) or the daily calories we eat (to know their nutritional value and balance the deficit and surplus depending on whether we want to gain weight or lose weight). They include visual and audible indications, and their handling is very intuitive. These apps are available for mobile devices such as iWatch iPhone, iPad, and Android devices.
Among the 2021 fitness trends, we also find yoga and all its derivatives, such as Hot Yoga and Aerial. Even today, yoga techniques are always included in the workouts in the cool-down phase, and there are many different programs online that allow you to start a spiritual and concentration path aimed at relaxing the body and mind.